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Provider Overview

CallRail, the Atlanta, Georgia based call analytics and tracking provider, has been offering their services to over 100,000 companies since their initial inception in 2011. Ranked as one of the 500 fastest-growing private companies in the U.S. by Inc. Magazine, CallRail has managed to solidify their position in the call tracking market as a top choice for SMBs.

CallRail offers the standard features users would expect from a call tracking and analytics solution, but also goes a bit further with unique features like the ability to track visitor's interactions with your website, every step of the way. With affordable monthly plans, CallRail offers a compelling solution for even the smallest teams to gain a new marketing advantage.

 

CallRail Pricing and Services

 

Lite - $30/mo

Included features:

  • Local and Toll-Free phone numbers
  • Call Recording
  • Standard Reporting
  • Email Notifications
  • Call Forwarding
  • Unlimited Users
  • Unlimited Companies
Numbers:
  • 5 Local Numbers, $4 additional local number
  • $6 toll-free number
Minute Bundle:
  • 500 Local Minutes
  • $0.055 additional local minute
  • $0.085 toll-free minute
Essentials - $45/mo

Included features:

  • All Lite Features
  • Dynamic Number Insertion
  • Call Flow Builder (Greeting, Simulcall, Round Robin, Menu/IVR, Schedule, Tag, Voicemail)
  • Google Analytics Integration
  • Google Ads Integration
  • Bing Ads Integration
  • Facebook Integration
  • Wordpress Integration
  • Zapier Integration
  • AMP Integration
  • Form and Text Tracking
  • Keypad Scoring
  • Agents and Mobile App
Numbers:
  • 10 Local Numbers Included
  • $3 Additional Local Number
  • $5 Toll-Free Number
Minute Bundle:
  • 500 Local minutes included
  • $0.05 per additional local minute
  • $0.08 per toll-free minute
Advanced - $120/mo.

Included Features:

  • All Essential Features
  • Mobile Click-to-Call Integration
  • Google Data Studio Integration
  • Unbounce Integration
  • Slack Integration
  • Kissmetrics Integration
  • Hipchat Integration
  • Pipeline Deals Integration
  • Mixpanel Integration
  • VWO Integration
  • Hubspot Integration
  • API Access
  • Webhooks
  • Custom Reporting Engine
Numbers:
  • 25 local numbers included
  • $2.50 additional local number
  • $4.50 toll-free number
Minute Bundle:
  • 2000 local minutes included
  • $0.045 additional local minute
  • $0.06 toll free minute
Elite - Requires Quote

Included Features:

  • All Advanced features
  • Designed for high call volume
  • Custom implementation

Editor's Bottom Line on CallRail

 

CallRail is easily one of the strongest choices for any small to midsize business that is looking to gain deep insights into their marketing campaigns, and overall customer satisfaction. Starting at only $30 a month, businesses can access to an impressive list of features, with even the most important tools offered at such a low price point. One of CallRail's truly unique features, the machine learning powered Automated Call Scoring functionality, which ranks the quality of the lead, is even provided within their most basic plan.

Users also gain access to robust functionality like a custom call flow builder to direct callers to the agent or representative best equipped to handle their inquiry. With other great features like Whisper Messages to agents during calls, the ability to block and filter calls, and conversation intelligence, your business can completely revolutionize the level of service representatives are able to provide. But beyond just improving customer satisfaction, CallRail's main service is in Call Tracking.

Dynamic Number Insertion automatically assigns a new number to each individual campaign both online and offline in order to gain deep insight into the success, or lack of, in different marketing campaigns. But CallRail doesn't stop there, with intense keyword tracking, and a complete Visitor Timeline to understand how customers and clients interact with your business's website. CallRail manages to squeeze all of this right into their most basic plan.

But beyond just features, CallRail users receive different usage limitations based on their plan of choice, with the even the most basic plan offering a generous 10 phone numbers, 500 local minutes and 100 text messages. While their focus may be on the SMB side of the market, CallRail does also offer an Elite plan, custom tailored to your business and its specific requirements. Overall, CallRail offers both an affordable and feature packed solution accessible to any business of any size.

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4.5

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4.8

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5.0

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5.0

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3.2

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