With so many Call Tracking Software and options to choose from, we've put together this free comparison guide for shoppers to sift through some the best call tracking service providers out there. Our analysts have diligently researched and tested the latest call tracking systems, filtering out industry leading solutions with the most advanced features, backed by unparalleled customer service, and aggressive price offerings. The call center software picks we've featured below offer plans for any company size, competitive pricing, and a fully managed, hands-on approach to getting you up and running in the shortest possible time.
Call Tracking Software, like the name states, simply allows your business to track incoming calls, and determine where these calls are being generated from. This could mean tracking different online ad campaigns like Google AdWords, search engine results, or even physical advertisements like newspaper ads and flyers. The software generates unique phone numbers for each marketing campaign, to be tracked and recorded.
While a lot of customers and clients are switching over to new channels of communications with businesses, like social media and web chat, it is still incredibly common for prospects to call your business. But when your business is running multiple different marketing campaigns, it can be difficult to truly understand where these potential clients discovered your business and its contact information.
This will make it difficult for your business to truly what marketing campaigns are working, and what marketing campaigns might need to be reworked or even abandoned all together. Without the proper insight into these campaigns, and where calls are generated, it will be almost impossible to determine the return on investment that these channels are having. Well, that's exactly where Call Tracking Software comes in.
Overall, the process of call tracking is fairly straight forward. In the past, it would be common place for a business to ask its clients and callers where or how they found out about them. In fact, this still happens fairly often -- if you ever sign up for an online service generally the business will ask how you found out about them. The idea is simply to understand which marketing campaigns are working better.
But in a digital world, it can be much more difficult to track multiple online ad campaigns, along with online searches and specific keywords, along with offline ad campaigns. So that's how call tracking software helps. By supplying your business with multiple phone numbers, your business can then use different phone numbers for different campaigns.
Call tracking software bundles together the phone numbers, the tracking of metrics, and can even integrate with an existing CRM platform to provide more in-depth customer information like purchase history and products of interest. Once each campaign has its own unique number, call tracking software makes it simple to narrow down and recognize both effective and in-effective campaigns.
While it seems as if Call Tracking Software only offers one single solution, tracking calls and their origins, these solutions offer a business so much more. Call Tracking Software does go a bit beyond this one simple function, and the benefits can be felt in multiple areas.
When shopping for Call Tracking software, you might quickly notice that not all solutions are created equally. That's why its important to understand exactly what your business will need, along with the important features that help to create a complete call tracking solution. Not all solutions will contain the exact same features, and there are definitely a few important ones we recommend to always be looking for.
Of course looking for the best provider possible goes a bit beyond the features included with the solution. Different providers may offer the same features, but the cost might vary, or the depth of the feature might vary as well. For example, while most call tracking solutions will offer phone numbers to track campaigns, not all will include local or toll-free numbers. Recognizing these distinctions can help your business find the best solution for their needs.
Any size business, from the largest Enterprise to the smallest one-man band SMB, will be able to benefit greatly from leveraging the insight provided by Call Tracking Software. Retire the age old method of simply asking callings or clients "how did you hear about us?" and begin to utilize the cutting edge technology that these solutions provide.
When combined with both a CRM solution and Contact Center Software, your business can gain massive insight into how your business is currently operating, where costs can be cut or should be redirected, and also how to offer the best experience possible to every single caller and potential client for your business.
If your business is investing money in marketing campaigns, its simply a no brainer to leverage the power of Call Tracking Software in order to better understand and track the return on investment of these campaigns. Without Call Tracking Software, your business is essentially left in the dark, without a clear picture of which campaigns are working, and which might need improving.