Being able to bring in tons of customers is great for any business, but real success lies in the business’ ability to retain a good number of those initial customers. Those customers who keep coming back time and time again are great indicators that what your business is doing is right. Not only that, but they’ll also encourage other people do business with you. If they’ve been customers for a long time, the odds of them sticking with your business when something goes wrong should increase too. Online businesses that don’t do too well suffer from not having a solid foundation of repeat customers. The nature of the business isn’t personal, so word-of-mouth plays a significant role in the business’ success. Whether your business is online or a standard brick-and-mortar store, these 20 customer retention strategies backed by data will help your business boost the customer experience by prioritizing the customer through personalized interactions. By paying more attention to your customers, prioritizing the ways they like to do business, and providing them with different channels to reach out to and shop with your business, the odds of retaining your customers will increase significantly. When your business has a solid number of repeat customers, and your business actively communicates with them and makes a point of addressing their specific needs during every interaction, the odds of them expressing their satisfaction to other people will increase as well. It doesn’t take much to implement these 20 data-backed customer retention strategies. Any business interested in improving the customer experience should seriously consider these tips. Not doing so in today’s trust economy is like shooting yourself in the foot: you can survive, but you’re making things much more difficult than they need to be.